Domestic customer switching jumps to highest level since energy crisis

Matt Turner 24 Oct 2024
Energy Market

290k domestic customers switched energy supplier in September - the most since before the energy crisis.

Analysis by Matt Turner and John de Bono shows a 55% jump from August, with the most switches in a single month since October 2021 (when we typically saw ~ 475k per month).

The uptick in switching coincides with the rise in the winter Price Cap, millions of households missing out on the Winter Fuel Payment, and suppliers offering increasing savings against the Price Cap through fixed tariffs.

Customers could have saved around ~£100 on their energy bill by seeking out fixed tariffs in September - the biggest saving we've seen since before the energy crisis (but much less than the discounting we saw previously).

Dynamic tariffs saved £150 for 'typical' customers in last 12 months

Customers will have saved ~£150 on a dynamic electricity tariff in the 12 months to Oct 2024 - before even adjusting their time of use from the ‘typical’ consumption pattern. But with the wholesale market looking flatter in 2025, cheaper bills aren't guaranteed unless time of use is adjusted.

Read our full article here.

For more information on switching, and how to support customers in maximising the benefits of their tariff, contact Matt Turner.

Matt Turner

Senior Manager

Matt helps lead clients through key strategic projects exploring growth opportunities, business models, competitive advantage, and mergers & acquisitions.

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