Director
Tom Bromwich
Phone
07412 650448Specialisms:
- Commercial and pricing strategy
- Growth strategy
- Commercial excellence
As a Director at BFY Group, Tom leads client engagements with a particular focus on commercial strategy, pricing, customer acquisition and retention. He helps clients to achieve sustainable revenue and gross margin growth.
Tom has extensive commercial experience across the UK Energy Market. He was most recently Chief Growth Officer for a Private Equity backed SaaS billing software scale-up, where he was responsible for leading international and domestic growth.
Prior to that Tom spent 9 years at Centrica, where he held a range of senior commercial roles in the UK B2C business including Head of Pricing, Head of Commercial and Sales Director. Tom's early career was spent with Bain & Company as a Strategy Consultant, primarily working across Energy, Utilities and Financial Services.
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Tom Bromwich
News
Tom's Latest Insights
Quantifying the investment needed for cheaper bills under GB Energy
GB Energy's ambition to reduce bills and make Britain a 'clean energy superpower' is welcome news. But substantial private investment will be needed, if the potential savings pledged by Labour are to be realised. Using a very high-level business case, we've quantified the scale of investment that may be required.
Price Cap rising to £1,717 in Oct-24, savings available to those who fix now
Ofgem have today (23 Aug) announced a 10% increase (£149) in the headline Price Cap, which will rise to £1,717 for a typical Direct Debit (DD) customer from October. It’s the highest level since Q1-24, and follows two consecutive falls.
2030's EV targets will pose challenges - Is the market ready?
The UK's electric vehicle rollout is set to accelerate into 2030, and major changes are needed in our transport system to meet government targets. Are we ready for the challenges that come with a transition of this scale?
Meet The Team
Our Strategy & Commercial Team
Ian Barker
Managing Partner
Ian shapes the BFY vision and inspires our team to bring it to life, while remaining central to complex client engagements in Strategy, Commercial, and Operations.
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Matt Turner
Senior Manager
Matt helps lead clients through key strategic projects exploring growth opportunities, business models, competitive advantage, and mergers & acquisitions.
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Angela Tooley
Head of Private Equity, Infrastructure & ESG
Angela specialises in the creation and implementation of growth strategies, as well as supporting clients through special situations, with M&A advisory, restructuring, and crisis management.
View ProfileCASE STUDIES
Our Results
Strategic options analysis for a mid-sized challenger
Our client, the Managing Director of a mid-sized challenger brand, was struggling to create a strategic plan and needed support to produce scenario analysis on a number of strategic options.
Supporting a large supplier's transformation through challenger strategy and scenario analysis
Our client, a large Energy retailer, was looking for quantitative and qualitative analysis on how challenger energy suppliers operate. We delivered our insights and recommendations to the board using our modelling on the energy market, backed by the evidence gained through our benchmarking study.
Wholesale trading analysis on challenger brands to increase gross margin
Our client, a large Energy retailer, needed deeper insight into how challenger brands bought wholesale energy, and to what degree this could be providing a cost advantage. We delivered a detailed report on the leading challenger brands’ wholesale market activity, helping our client change its own approach and increase its gross margin.