2024 Insights Roundup

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Insights Roundup

Our most valuable insights from 2024

With 2024 coming to a close, we’ve rounded up our most valuable insights of the year, reflecting some of the biggest challenges and opportunities faced by suppliers:

Keep scrolling to see the full roundup - and join our mailing list for more insights like this in 2025.

Engaging customers

Realising the full potential of dynamic tariffs

Is your understanding of customer segments deep enough to realise the true impact of dynamic pricing, and innovative tariffs? We looked at where the opportunities lie here

Engaging customers

'Typical' customers made £150 saving on dynamic tariffs

Customers saved ~£150 on dynamic tariffs in 12m to Oct 2024. But a flatter wholesale market in 2025 means cheaper bills aren't guaranteed unless time of use is adjusted, as shown here

Rising debt

Energy debt hits record £3.8bn, as Ofgem propose to raise standards

Domestic debt hit another record high in Q3 2024, and whilst Ofgem's plans to raise standards are encouraging, affordability is still a major underlying issue to address. Read more

Rising debt

Domestic suppliers faced £1.6bn cash coverage deficit

Growing market debt means domestic suppliers face an increasing challenge to ensure a strong financial position, ahead of financial resilience rules taking effect next year. Read more

MHHS Preparation

MHHS could pose a major commercial risk for suppliers

Some suppliers may be at risk of overpaying on energy purchases by up to 8% after MHHS takes effect. We looked at who this could impact, and how to address the risk here

MHHS Preparation

Improving settlement performance is a ~£200m opportunity

Settlement performance has been falling since SMETS1 meters migrated to the DCC network. We explain why this could be costing suppliers ~£200m here, and look at how to take action.

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Our team

Market-leading energy expertise

Ian Barker

Managing Partner

Ian shapes the BFY vision and inspires our team to bring it to life, while remaining central to complex client engagements in Strategy, Commercial, and Operations.

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Rachel Littlewood

Director

Rachel leads our Financial Optimisation work streams, working with leaders to improve profitability & cashflow

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Tom Bromwich

Director

Tom leads client engagements with a particular focus on commercial strategy, pricing, customer acquisition and retention.

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Kelly Payne

Director

Kelly helps clients achieve operational excellence to improve customer outcomes, employee engagement, and optimising cost to serve.

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Kevin Scott

Director

Kevin leads client engagements with a laser focus on empowering clients to navigate large-scale events and market challenges.

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