Strategy & Commercial
We found the BFY team easy to work both pre-transaction and following completion, highly skilled and experienced and empathetic of what we as a team were going through. For any founders and management teams going through a transaction, I’d highly recommend BFY.
Co-Founder and COO
Strategy & Commercial
Empowering strategic decisions for long-term value
Every board needs to decide what to deliver to which customers, how and when. In retail energy, opportunities are obscured by complexity, competition, and the pace of change.
Our clients turn to BFY to support strategy development because of our in depth knowledge of the energy market. We have the experience, expertise, and processes needed to deliver executable action plans to improve your profit margin.
We can help with:
- Strategic Planning and Analysis
- Pricing
- M&A, Transaction Advisory and Due Diligence
- Target Operating Model Design
- Financial Modelling
- Compliance, Policy and Regulatory Advisory
- Market Scans and Feasibility Assessments
- Go-to-Market Strategies
Benchmarking
Know how you're performing, stay ahead of the competition
Our Energy and Water supplier Benchmarking study often confirms a case for change, or starts the conversation about why it's needed.
In the first year, our Benchmarking study typically:
- Kicks off a strategic process – using real market comparisons to demonstrate the need to review current and future cost targets; or
- Confirms directions of travel for existing strategic decision making through clear insights and recommendations
For example, some suppliers have participated in Benchmarking having decided on pursuit of a cost-leadership pathway. Cost Benchmarking then supported the target cost envelope and therefore the scale and ambition of transformation required.
Strategy & Commercial
One of the UK's leading consultancies
Advancing to Silver in this category is a testament to our team’s hard work and dedication over the past year. It’s been an exciting period for Strategy engagements at BFY, supporting energy and utilities clients on regulatory changes, growth opportunities, M&A, and more. Tom Bromwich Director
At BFY Group, we’ve been closely involved in transactions in and around the energy market over the past decade. This includes customer book sales and private equity investments, in areas adjacent to the energy market.
Ian Barker
Managing Partner
WHITEPAPER
Post-Deal Value Creation: How to maximise ROI
Investment cycles are coming to an end for many private equity investment funds launched pre-covid, while today’s economy is making exits difficult.
Finding new routes to deliver this value is an urgent need, and proactivity is paying dividends for those with robust value creation roadmaps.
In this whitepaper, you’ll find insight on the most effective planning approach for Post-Deal Value Creation, including:
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Strategy & Commercial
Meet the Team
Ian Barker
Managing Partner
Ian shapes the BFY vision and inspires our team to bring it to life, while remaining central to complex client engagements in Strategy, Commercial, and Operations.
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Tom Bromwich
Director
Tom leads client engagements with a particular focus on commercial strategy, pricing, customer acquisition and retention.
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Matt Turner
Senior Manager
Matt helps lead clients through key strategic projects exploring growth opportunities, business models, competitive advantage, and mergers & acquisitions.
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Angela Tooley
Head of Private Equity, Infrastructure & ESG
Angela specialises in the creation and implementation of growth strategies, as well as supporting clients through special situations, with M&A advisory, restructuring, and crisis management.
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Julia Hughes
Senior Consultant
Julia helps clients to deliver commercial value and optimise their planning and performance management processes.
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Sophie Taylor-Jackson
Consultant
Sophie helps our clients to transform their business by identifying challenges, and realising potential efficiencies or optimisations.
View ProfileStrategy & Commercial
Our Impact
Strategic analysis identifies ~£103m in opportunities for energy retailer
We delivered strategic analysis for a large energy retailer, identifying up to ~£103m in incremental revenue opportunities, through a comprehensive Market Scan Analysis and Sales Channel Maturity Assessment.
Supporting a large supplier's transformation through challenger strategy and scenario analysis
Our client, a large Energy retailer, was looking for quantitative and qualitative analysis on how challenger energy suppliers operate. We delivered our insights and recommendations to the board using our modelling on the energy market, backed by the evidence gained through our benchmarking study.
Economic advisory on Ofgem’s price cap for a large energy retailer
Our client, a large energy retailer, was looking for economic advisory on how it would be impacted by Ofgem’s price cap and how it should respond to its consultation. It needed to pull together a team at short notice to provide the quantitative and qualitative analysis of the published data provided in the Ofgem data room.
Strategy & Commercial
Our Insights
April Price Cap rises to £1,849 – tariff changes planned, and billing pressure grows
Ofgem have today announced the energy Price Cap for April 2025 will be set at £1,849, reflecting a £111 (6.4%) increase from January’s headline value. This marks the third increase in a row and the highest level since January 2024. The increase has been largely driven by higher forward wholesale costs, which rose by ~20% during the observation window.
~7m customers are now avoiding the Price Cap on incentivised tariffs
The number of customers on fixed and non-standard tariffs has more than doubled following the energy crisis, as suppliers introduced meaningful discounts against the Price Cap in 2024. This aligns with the gradual rise in switching activity observed throughout the year.
Price Cap set to increase by 5% (~£80) to ~£1,815 in April
We're expecting Ofgem to set the cap at ~£1,815, an increase of £77 based on wholesale prices so far in the current observation window. Current prices also suggest the cap could stay around this level throughout the year.
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